In the Wake of the Cristal Boycott, God's Son Shows You How it's Done...
In a recent interview with The Economist Magazine, Cristal's managing director, Frederic Rouzaud, offered the following when asked whether he felt the brand's association with Hip-Hop could negatively impact the brand,
"...what can we do? We can't forbid people from buying it.
I'm sure Dom Perignon or Krug would be delighted to have their business..."
Not long after these comments heavy-hitters like Def Jam President Jay-Z announced a boycott of the brand. Rappers have done far too much for Cristal for a company spokesman to say such things. How many Americans had ever heard of Cristal prior to Rap Music's embracing it? Few.
Nas has recently offered the following on the Boycott of the $450-$600 per bottle Champagne:
"I support a boycott... if we put up something, our own champagne.
There's tons of vineyards we could get into and buy..."
This is a perfect example of how we must find new ways to think about business, particularly in the wake of nonsense such as this. Don't let emotion get in the way of logic:
Hiphop is a $10 Billion a Year Industry. Let's Own our Own Businesses and RUN TINGS Proper.
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